Ferrovial - Annual Report 2010

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Spanish version

Independent verification

Materiality and stakeholder participation

A new model for Ferrovial stakeholder engagement was implemented in 2010. As a result, it is not possible to make a uniform comparison of all the perception indicators for 2009, obtained through RepTrack surveys, and those for 2010, obtained by the Villafañe y Asociados consultation model.

For this reason, all the perception indicators in the scorecard for this year have been removed. Next year's Annual Report will include perception indicators for 2010 and 2011 that offer a historical series with comparison on equal terms.

This model includes a reputational perspective in its design and in the analysis of its results and conclusions. The model carries out consultations with the most representative stakeholders for the company with questions related to the contents of the Annual Corporate Responsibility Report. The questions focused primarily on identifying the matters considered most relevant by Ferrovial: labor issues, the supply chain, quality, corporate communications and stakeholder engagement, the environment, the reporting process and community engagement.

In all, 200 interviews were carried out with: 47 media, 10 financial analysts, 40 opinion leaders, 12 customers, 28 suppliers, 10 business associations, 10 partners, 10 labor unions, 15 NGOs, and 18 politicians and regulators. The sample is analyzed according to the extent each stakeholder group is representative:

  Stakeholders
Financial analysts  10
Media 47
Opinion leaders 40
Customers 12
Suppliers 28
Business associations 10
Partners 10
Labor Unions 15
Third Sector 10
Government and public authorities 18
Total 200

Following analysis, the data obtained is used to prepare a report for each stakeholder and a joint report that helps decision-making at Ferrovial, allows the setting of reputational objectives and improves the company’s relations with its audiences.

A new model of stakeholder engagement was implemented in 2010. As a result, it is not possible to make a uniform comparison of all the perception indicators for 2009, obtained through RepTrack surveys, and those for 2010, obtained by the Villafañe y Asociados consultation model.

For this reason, all the perception indicators in the scorecard for this year have been removed. Next year's Annual Report will include perception indicators for 2010 and 2011 that offer a historical series with comparison on equal terms.

Other external sources consulted were:

  • Media tracking: A tool was created for continuous tracking and compiling of all the news appearing in the print media, both national and international, on Ferrovial and other companies in the industry. The analysis was performed using the Villafañe y Asociados methodology, in accordance with its dimensions and attributes. The purpose of this analysis is to understand the maturity of relevant issues relating to corporate responsibility for public opinion. The total number of news items analyzed was 2,030.
  • Competitor benchmarking: A comparative study was performed in November 2010 of the annual reports of Ferrovial’s main competitors and of the issues they consider most relevant. The companies analyzed were Abertis, Acciona, ACS, FCC and Sacyr Vallehermoso.

© Copyright 2010. Ferrovial

In agreement with:
  • Dow Jones Sustainabiliy Indexes
  • LBG Spain
  • Ethibel
  • FTSE4Good
  • The Global Compact
  • Distinction of Equality
  • Triodos Bank
  • Carbon disclosure project

This is an electronic version of the 2010 Annual Report prepared by Ferrovial S.A. for its stakeholders, which aims to be complete and accurate. The contents of this version can be checked by referring to the print version. A copy of the print version in PDF format is available to download on this web page