Ferrovial - Annual Report 2010

PDF Version

Spanish version

Stakeholder engagement

Media

Ferrovial makes every effort to improve its relations with the media and to bring the company’s management closer to media professionals. Many meetings and interviews take place between specialized journalists and high-level executives, including the company's CEO.

In 2010 the Communication Department was active in sponsoring meetings with key media, as well as participating in media meetings and forums.

Media coverage in 2010 substantially increased the number of impacts on 2009 (up 100%), with the number of negative news items falling significantly and a relative balance between the number of news items and their impact on the different business areas.

  • Cor: Corporate.
  • Ser: Services.
  • Tol: Toll Roads.
  • Con: Constrution.
  • Air: Airports.

Ferrovial maintains personal, direct and ongoing contact with around 26 national and international media outlets, based on transparency and close collaboration with their professionals. Relations are coordinated through the Communication Media Management at the Communication and Corporate Responsibility Department. A total of 66 press releases were issued in 2010 in Spanish and English, with 7 press conferences, 6 high-level media forums and participation in a further 10 forums with the media. In addition, 45 interviews and news stories were organized, such as an Infrastructures Special, CSR (Maji nui Uhai), carbon footprint calculation, corporate universities, Conama, etc.

Ferrovial does not subscribe to any specific voluntary communication code or standards, but all the communication and advertising actions adhere to current law and regulations.

Ferrovial’s international expansion has also represented an important challenge from the point of view of communication, as it has multiplied the interest around the world for the activities of the company and its subsidiaries.

In 2010, the corporate website received 556,600 hits.

Corporate Communications

© Copyright 2010. Ferrovial

In agreement with:
  • Dow Jones Sustainabiliy Indexes
  • LBG Spain
  • Ethibel
  • FTSE4Good
  • The Global Compact
  • Distinction of Equality
  • Triodos Bank
  • Carbon disclosure project

This is an electronic version of the 2010 Annual Report prepared by Ferrovial S.A. for its stakeholders, which aims to be complete and accurate. The contents of this version can be checked by referring to the print version. A copy of the print version in PDF format is available to download on this web page